Web developers often perceive site architecture from a completely different perspective from search engine optimization specialists. Developers tend to see information structures in the context of content management systems and databases. SEO professionals consider the architecture of the site from the point of view of the ability of search engine spiders to crawl and index the page search engine optimization web marketing.
Because search engine visibility through higher rankings is an important element in the success of a website, site architecture must be designed based on basic SEO principles. This is not to show that web developers’ fondness for databases is not understood. Instead, it must be formed to fit the broader SEO strategy.
Below, we will explain the basics of SEO-friendly site architecture and why they are important for achieving higher search engine positions. We will also look more closely at the usefulness and ability to find in the context of modeling the structural design of sites around the behavior of search engine spiders. Finally, we will explain the value of SEO audits and the core SEO services that can drive a site to the top search positions for its industry.
Basics of SEO-Friendly Site Architecture
If a site is designed based on architecture that takes into account the basic principles of SEO, then it is most likely to rank well for the selected keywords. This is partly because of the ease with which search engine spiders can do their work when visiting a site. Spiders have two main responsibilities: fetching and parsing pages for inclusion in their database. Site architecture plays an important role in the ability of spiders to perform these functions. As a result, it has a very big influence on the success of SEO services which are used to improve site ranking.
In order for a page to rank well in the search engine, the spider must first be able to find and access it. There are a number of ways to approach this and each must be integrated into your site’s architecture. Smaller sites can follow a flat structure with their pages built directly from the root. Larger sites with hundreds of pages must use keyword rich categories to group similar content in dynamically created folders. In the past, search engine algorithms considered that pages directly out of the root were more valuable than category pages. That did not happen today; other factors have a far greater ranking effect.
Internal links are also important. This can include links in content, footer links, and breadcrumbs that instantly inform users where they are in the site’s architecture. This link allows spiders to easily retrieve and parse pages for indexing, both of which are prerequisites for effective SEO campaigns. This is one of many fields that will be investigated in a comprehensive SEO audit.
Uses and Discoverability: Key Elements of SEO Site Architecture
As important as spider crawlability is, so is the site’s usability and the ease with which users find information. Usability and discoverability are terms that are often used inaccurately when describing the information structure of a site. At the basic level, both terms refer to a person’s ability to use the site intuitively. This can include reading articles, watching videos, searching databases, and similar activities.
There are two reasons why usability and discoverability play a role in supporting SEO services that are used to improve search engine ranking. First, spiders model user behavior. The easier it is for users to navigate the site, the easier it is for spiders to do the same thing. Second, intuitive usability encourages visitors to spend more time on the site. Google uses visit duration as one of many algorithmic parameters for ranking purposes.
How SEO Audits Uncover Ranking Opportunities
The SEO audit investigates the factors that help and hinder your site’s ability to rank competitively in search engines. It starts with checking the title, description, meta tags, and internal link structure of your site. It analyzes the architecture of your site’s information as well as the underlying code, url structure, navigation elements, geographic location, server response code and content management system. The SEO audit will assess competition in your industry for your chosen keywords to determine the profile of the incoming links and the authority needed to control the top position.